The SDSU identity system provides a method for creating a customized SD Lockup by utilizing one or more of the SD Lockups with the addition of a specific name such as a college/department name or a single program name. The unit lockups are not meant to support every program/major of a single department in one single lockup.
All university departments should follow one of the design options outlined in this manual. Request for exceptions will be handled on a case-by-case basis.
Note: None of the options for academic units allows for the use of unit logos or word marks not included as a part of SDSU’s identity program.
Guidelines for University Unit Lockups
The ratio of type size to logo size should follow the examples shown. None of the options allow for the university name to be dropped from the lockup. All of the usage, print guidelines and standard colors that apply to the basic SD Logo also apply to University Unit Lockups. Incorrect uses apply to this signature.
For development of a University Unit Lockup, contact University Marketing and Communications.
Font
The font for the University Unit Lockup is Caecilia and used in SDSU Navy (PMS 289). The art should be obtained as one file from University Marketing and Communications.
