This section provides standards for logo usage. All use of logos and names of South Dakota State University must adhere to South Dakota Board of Regents and SDSU policies, SDSU Graphic Identity Standards and follow all branding and communications guidelines. Only official university entities and commercial enterprises that enter into a licensing agreement with the university may use these components. These graphic standards are designed to ensure accurate, consistent and responsible use of these components. University Marketing and Communications is responsible for processing approval requests for use of marks and official communications.
Consistency, good visibility and legibility are key elements to ensure proper use. Do not modify or distort the South Dakota State University logo, wordmark, mascot or external marketing mark in any way. The logos and wordmark should only be reproduced using official university downloadable files.
Note: This site is meant to be used as a reference tool to show the proper uses of the university marks. It is not intended to turn every person on campus into a graphic designer or brand expert but merely explain how and why certain marks are used when and where.
Logos
Please fill out our logo request form to request a copy of a particular logo >