University Marketing and Communications uses AP Style to guide social post messaging, however it is a guide, not a mandate. If a social post needs to deviate from AP Style for messaging and tonal purposes, we do. Also, worth emphasizing is that social media is a place for one-liners, concise responses, creative captions, emojis and hashtags instead of lengthy, academic style language.
Questions related to punctuation, attributions and names, please visit the SDSU Style Guide.