Hye Soo Chang

Biography

Hye Soo Chang (Ph.D., University of Florida) is an assistant professor of Advertising.

Her research goals are directed at understanding a) how people psychologically process strategic communication and promote health-related behaviors and b) how emotions help to create behavior changes. Her primary research area is situated at the intersection of Health Communication and Strategic Communication through advertisements. Additional research agendas include the exploration of health disparities using social determinants of health theory, emotional responses using a non-verbal emotional response (AdSAM) scale, user interactions with new technology (mHealth and smart speaker), and cross-cultural studies designed to comprehend how global corporations use cultural-driven themes and appeals.

She teaches courses in Mass Communication and Advertising (research method, advertising principles, digital promotion, international media, etc.).