Heather Solberg

Biography

Heather Solberg joined the School of Communication and Journalism as an instructor of advertising in the fall of 2018.
Providing students with real world examples and hands-on tools is a priority for Heather in her classes. She enjoys teaching a variety of classes including Media Analytics (ADV/PUBR 411), Ad Copy and Layout (ADV 371) and Data Analysis in Communication (MCOM 270).
She has spent most of her career in advertising related positions and was most recently the director of digital media for an advertising agency in Sioux Falls. Her professional experience includes media buying, media planning, advertising sales, copywriting, media analytics, data analysis and marketing research.
Heather recently lived in Shanghai, China for five years and brings international experience and perspective that she also incorporates into her classes especially Global and Multicultural Advertising (ADV 476).
Her educational background includes an M.B.A., University of South Dakota; and a B.S., international business and marketing, Florida Atlantic University.