Branding Guide
Approvals
Stakeholders are required to submit their marketing materials for approval two weeks prior to printing and distribution. All marketing materials must adhere to the Oscar Larson Performing Arts Center brand standards. Request for approvals must be emailed.
Branding Toolbox with
Color Sub-Brand Logo
Black and White Sub-brand Logo
Black and white versions of the logo will primarily be reserved for ‘back of house’ purposes, but there may be use cases where a vendor will require a black or white version of the logo.
Logo Use Guidelines
For sizing guidelines, the SD must be reproduced to no smaller than 1” in height. Minimum 3/16” of clear space on all sides must be left between the logo and any other element.
The logo should always be placed on a one-color, high contrast / non-patterned background. When using mark on a dark background, the outlined version of the SD needs to be used.
Correct Use
Good contrast between background and logo
Incorrect Use
Poor contrast between logo and background
Primary Brand Colors for Marketing Materials
| PMS 117 6C–27M–100Y–12K 201R–151G–0B #C99700 | PMS 289 100C–76M–12Y–70K 12R–35G–64B #0C2340 | PMS 2706 19C–10M–0Y–0K 201R–216G–238B #C9D8EE | 0C–0M–0Y–0K 255R–255G–255B #FFFFFF | 75C–67M–97Y–90K 0R–0G–0B #000000 |
Preferred Fonts
Minion Std
Minion Pro
Futura
Futura PT
The Oscar Larson Performing Arts Center Sub-Brand Collateral
South Dakota State University sub-branded marketing materials must use the sub-branded logo, which is made up of The Oscar Larson Performing Arts Center logo, the South Dakota State University wordmark and primary SD logo.
For The Oscar Larson Performing Arts Center focused collateral the ‘O’ framing graphic element can be used.
The ‘O’ should only be placed in either the bottom left corner or the top right corner. This placement allows for the ‘O’ to be placed in such a way that it blends seemlessly with the framing element.
- The frame should always have rounded corners. The radius of the corners may vary depending on the size and shape of the frame.
- The frame can be a square or rectangle.
- When the ‘O’ is placed in the top right corner you need to ‘cut out’ a small piece of the frame that intersects the ‘O’.
University Co-Branding with a Sub-Brand
When branding for an SDSU department or school event, the branding should reflect 80% SDSU brand standards and 20% sub-brand standards. Use the SDSU primary brand colors for 80% of the design. The primary logo is the university unit lockup and the secondary logo is the sub-brand logo. The hierarchy of logos is established by the primary logo always to the left of the secondary logo.
Contact
Email: sdsu.OLPAC@sdstate.edu
Phone: 605-688-5188